For years, we have talked about landing pages as a crucial element of any inbound marketing or lead generation strategy. However, landing pages may not be the best choice for conversions.
Landing pages serve to capture user information via a form. That form could have different fields based on the offer and how it maps to the buyer’s journey. Landing pages may collect minimal information for a top-of-the-funnel offer and more information for middle-of-the-funnel and bottom-of-the-funnel offers.
A squeeze page, on the other hand, always captures the same information: name and email address. These pages focus on the product or content offered but often provide less information than a leading page. These pages may even be incorporated into another page as a popup or sidebar.
Technically, squeeze pages are landing pages. However, landing pages are not necessarily squeeze pages.
Which should you use? That depends on your objective. A squeeze page can get you a lot of leads. But the ability to qualify them with data becomes diminished.
Read more in “Landing Page vs Squeeze Page: What’s the Difference?”