While Buzzfeed and Facebook are the full expressions of content personalization, delivering relevant content to website visitors is becoming more important for the rest of us, too.
As the web and how we use it continues to evolve, personalization is becoming more and more prevalent. It’s not just the pair of shoes or watch that follows you around the web after daring to glance at it on Zappos or Amazon. Now, it’s the fundamental content of a website as well.
While it may be “taking off,” marketers are still having a hard time executing and implementing content personalization programs. It’s worth the challenge, though: Hubspot found that displaying content to users based on content personalization increases engagement rates by 42%.