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Growing up, we’re taught not to run too fast, not to ride too fast, not to drive too fast. But is going fast all that bad?

Whenever I see a speeding car (or for that matter, anyone quickly moving by), I think of 1978’s “Halloween,” when soon-to-be victim Annie yells at Michael Myers, “Speed kills.”

But, in the world of websites, going slow can kill your online businesses.

People want instant gratification. They want sites to load fast. In fact, according to Think with Google, a single second delay in mobile load time can cause your conversion rates to drop by 20%.

If delays can cause users to leave sites prematurely, faster sites can help ensure they stick around (and even come back again).

Learn about how one company increased mobile revenue by 45% after reducing page load times by 50-65% in Think with Google’s article “Milliseconds earn millions: Why mobile speed can slow or grow your business.”

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