Logically, it would seem printers would abhor digital publishing as a less costly alternative to traditional publishing, their meat and potato. But, contrary to this assumption, printers actually embrace and espouse the benefits of online content and content marketing.
In a recent article from Printing Impressions, one of the industry’s leading publications, John Foley Jr. outlines how creating content can help printing companies and even states it can “keep your business alive” by improving lead generation.
Just like other businesses, printers are able to be helpful and educate customers and prospects through various forms of content delivered online rather than through brochures, newsletters, flyers, datasheets, catalogs and postcards.
Read the full article on Printing Impressions