Email is the great-grandfather of online communications. But in the age of marketing automation, email remains key.
According to a 2015 Marketing Sherpa survey, 70% of respondents indicated that they prefer companies communicate via email.
Combine user preference with a surge in content marketing and inbound marketing and email has proven that it remains and will remain a critical communication tool.
However, with the volume of emails sent and received, it can be difficult to ensure your emails are delivered, break through the noise and inspire action.
Learn about different types of emails and strategies to improve your email marketing in this blog post.