Email remains a popular and effective method of marketing. Social Media continues to grow exponentially. Together, they can amplify your marketing efforts while providing more consistency for your audience across channels.
But how do you integrate your efforts from different platforms?
First, connect your email marketing system to your Twitter and Facebook accounts. This allows you to create custom audiences for more targeted social media ads.
You can also create signup forms in your social media platforms to collect email addresses for your email marketing system. In fact, Facebook lets you add a “sign up” button quite easily on your business page.
And in your emails, you can add social media follow and share buttons to promote your email content as well as grow your social media audience.
For more on these and other steps you can take to make your email and social media work together, read our blog post “How To Integrate Your Social Media and Email Marketing.”