While email marketing may seem like a dinosaur among so many new marketing and social media channels, it still plays an important role in the inbound marketing toolbox.
Email, according to eMarketer, is the preferred method of communicating with businesses and people who receive product offers via email spend more than people who don’t. But how do you send emails to your contact lists? There are a lot of email marketing service providers which give you tools to segment lists, send bulk emails and track results. To help you choose the best for you, we’ve compared some of the more popular services. Read our blog post to learn more about their features.