What is email automation, and why should you care?

Simply put, email automation is a highly useful tactic that can help you increase your email marketing results in less time.

While it may sound too good to be true, it is. Email automation is a perfect example of “working smarter not harder.” Instead of spending time sending several manual emails, craft a communications path for people either with certain attributes or who take certain actions.

For example, if you have email subscribers with different interests, goals, preferences, etc., you can send automated emails based on these differentiating attributes. You can also send automated emails based on actions that users take on your website.

This way, your subscribers will receive only information that is most relevant to them, and at the appropriate stage of the buyer’s journey. By scheduling certain emails based on specific triggers ahead of time, you can sit back and watch the magic happen. Read more.

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