Ensuring your emails are accessible to those with disabilities offers better overall content for prospects and helps you avoid the murkiness of online regulations.
Adaptive technology has given millions of people around the world access to email and browsing the web. Therefore, making your business emails accessible is the right – and smart – thing to do.
Email on Acid offers some helpful tips for content and making emails work on the back end for those with disabilities. Some simple tips include:
- Avoiding centered paragraphs as those are harder to read for people with dyslexia
- Adjusting your content’s color contrast to make it easier for those with colorblindness to read
- Increasing font size for readability
Email on Acid also offers a blog on best practices when considering content for those with Attention Deficit Hyperactivity Disorder, which affects 4% of adults.