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Obviously, your e-commerce site needs to have products. But what else should it include to improve your chances for success?

Of course each product should have a title, description, price and high resolution images.

Your site should have category pages, cart pages, and customer service information. It should  also have an SSL certificate or  secure way for users to checkout.

However, there are a number of marketing elements you can employ to encourage shoppers to become buyers. These are things like clear return policies, customer reviews, trust seals, related products, and even a blog that reassures an online shopper and give him/her confidence to complete a purchase.

For a list of 72 must-have features, check out this infographic from MarketingProfs.

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