With consumers making more transactions via mobile devices, and mobile sales up nearly 40% in 2015 over the previous year, mobile e-commerce is undoubtedly a trend to pay attention to in 2016. But what else is on the horizon?
In addition to focusing on mobile shopping and mobile search, businesses need to focus on content and shareability.
According to Entrepreneur, video content, which may account for two-thirds of all internet traffic, will be key for building awareness and enthusiasm around brands.
Additionally, other relevant and creative digital content that connects consumers with products will be important to a successful e-commerce strategy.
Read more about these 2016 ecommerce trends from Entrepreneur.