Users matter too! Actually, they should matter just as much — if not more so than — how pretty your website is.
People come to your website to find information, and hopefully, take action. If they can’t find what they’re looking for, then it doesn’t matter how awesome your graphics are, how funny your videos are, or even how great your content is.
When designing a website to optimize the user experience, you need to start by figuring out what your users are trying to do when they get to your website. Are they looking for product or company information? Or, are they looking for more general information about your industry? Or, are they looking to sign up for something, or better yet, make a purchase?
Whatever your users are looking to do, you’ve got to provide an easy way for them to do it. Otherwise, they’ll find another website that’s easier to navigate and more focused on their needs.
This article from convinceandconvert.com explains how to do this.