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If you don’t think YouTube is worth investing in, or don’t think it can work for you, we suggest you think again.

We say “think again”, because if you think that YouTube marketing won’t or can’t work for you, then you won’t invest the time, effort and money required into a successful campaign. So, congratulations on creating a self-fulfilling prophecy.

On the other hand, if you take a look at the statistics around YouTube marketing, it’s hard to ignore that many businesses are seeing measurable success. People are watching YouTube videos more often and in more places than you might think.

We gathered some pretty compelling stats from a few different reliable sources, and we think they may just change your mind about the effectiveness of utilizing YouTube in your marketing campaign.

Read our blog post, What People Are Actually Watching on YouTube, and When.

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