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If not, you’re making a big mistake.

Stop saying you can’t afford to budget for content marketing. The truth is, you really can’t afford not to. Many businesses, especially smaller ones, feel that content marketing is too difficult to measure, or doesn’t provide enough ROI. But, have you tried?

Your content marketing budget doesn’t have to be huge. You do, however, have to commit to putting the time and effort into developing a content marketing strategy and sticking to it.

Forbes contributor, John Hall, says it best: “Content serves every marketing channel, so you’re wasting time claiming you don’t have the budget.” Read the full article here.

 

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