By now, you may have heard that great content is key to SEO, but what do you do if you just don’t have time to create content?
Content curation may be the answer. Curation involves gathering relevant existing content from around the web and presenting it to your website visitors arranged in an organized and meaningful way.
However, curation should be done in a way that not only drives traffic to your site and extends your reach, but also improves your site’s SEO and rankings.
First, curated content should be combined with original content that gives context or adds value.
Second, the quality of the sites from which content is curated can affect SEO. Don’t link to or pull from spammy sites and networks.
For more on how Google sees curated content and how it affects your rankings, read “6 Facts About Content Curation and SEO You May Not Know” on Artvertise.