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Capitalizing on events and cultural moments can amplify your content.

Cultural moments are slivers of time and place that capture an audience’s attention and often evoke an emotional response. These are moments when people are tuned in and focused and potentially receptive to marketing messaging especially when that message can be amplified by social media and the viral nature of cultural moments in a 24-hour news cycle.

Yet few businesses take advantages of these events.

Leveraging cultural moments goes beyond product placement in a movie or utilizing the device du jour. It even goes beyond making a statement or taking a stand. The best way to leverage cultural moments to amplify your content is to add to the moment by giving something back to those who are participating in the moment.

Learn more in Fast Company’s post, “Four Ways Brands Can Make The Most Of Cultural Moments.

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