Did you know that the amount of whitespace your site utilizes could be seen as too much or too little depending on what country it is seen in?
All designers apply their own sense of aesthetics to their work, whether they avoid certain fonts (ahem, Comic Sans) or prefer flat design to realism.
Good designers also consider trends and recognize the personal tastes of their audience.
But what about designing a website that will be utilized by people in other countries?
According to Yuki Zhong for UX Collective, cultural differences and language can affect website design and how your site is perceived. She states in her article “Content or white space? Chinese vs. Western design aesthetics” that her designs were often criticised as too cluttered and needing more whitespace, a result of growing up in China.
Ultimately, she recognized that what North Americans respond to positively was not the same as what resonates in China and vice versa.
If your site is utilized across cultures, evaluate your design against foreign aesthetics. While it is difficult to create a site that will conform to the conventions of every culture, you might be able to address the preferences of your top user groups and demographics.