Creating Optimal User Experiences

by | Sep 12, 2017 | Email Marketing & Automation | 0 comments

A well-organized information architecture is the key to creating optimal user experiences.

One of the best ways to create a remarkable user experience is to make sure your website is easy to navigate. No one wants to spend a bunch of time trying to figure out where important information is hidden. If users can’t find what they’re looking for, they will get frustrated – quickly – and go elsewhere.

A good information architecture (IA) will include sitemaps, categorizations, navigation, metadata and information hierarchies to help point users in the right direction. Essentially, your IA makes sure your users don’t get lost on your website.

To ensure your website is built with a solid information architecture, developers typically document wireframes, sitemaps and user flow diagrams to simulate the user experience.

Don’t ignore the value of a well-organized information architecture. To learn more about how to best construction your IA, read this article from Neil Patel.  

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