Content marketing is growing in popularity. But executing effectively still seems elusive.

According to the Content Marketing Institute, only 38% of B2B companies think their content marketing is effective. (The Social MS)

An effective content marketing program or strategy has nine essential elements for consideration according to Susanna Gebauer on her blog, The Social MS.

  • Goals

  • Target Audience

  • Story

  • Content/Content formats

  • Relationship between content and the funnel

  • Schedule

  • Distribution plan

  • Measurement

  • Consistency

Each of these is intrinsically tied to the others in the list and leaving any one item out can have a big impact on effectiveness and your ability to accurately measure effectiveness.

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