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Aren’t you just a little bit curious about how content marketing will change and evolve in 2017? We were, too.

If you thought content marketing was going to get easier in 2017, you unfortunately may have set yourself up for a bit of disappointment. As you may have feared, it’s only going to get harder.

Larry Kim, founder of Wordstream summed up what 2017 will likely look like for content marketing, stating, “There’ll be fewer winners with much bigger jackpots.”

Think niche messaging, lots of video, and start letting go of traditional advertising, because it just isn’t going to win in 2017.

Above all, consistency will be key. For more details on what to expect for content marketing trends in 2017, check out this post by Joi Chan, Content Marketer at Mention.

 

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