How to do “content marketing” if you’re not a writer.
Content marketing isn’t just for ‘writers’. Somewhere along the line, content marketing became synonymous with written content, to the detriment of other formats. Not everyone is a writer and not everyone likes to read their content.
The “content” in “content marketing” simply means a topic or subject that is expressed through a medium. That medium could be writing, sure, but it could also be pictures, presentation slides, video, audio, animation or any other form that resonates with your audience.
Try thinking outside of the proverbial box – or off the page, if you will. Conferences (ones you speak at or attend) are one option for alternative method of content marketing.
How so? Remarkable conferences can be recorded and turned into content for YouTube, blog posts, and much more.
