Do you know how well your content marketing campaigns are performing?
There are many ways to measure the results of your content marketing efforts, with some better than others. It’s important to understand that, while page views, shares, and feedback from the sales team are all important to look at, there are many additional metrics that can be tracked and analyzed.
If you aren’t measuring your content to see how it’s performing based on your business goals, then how can you possibly know whether it’s working or not?
According to Jay Baer in his eBook, there are four main metrics to measure with regards to content marketing: consumption metrics, sharing metrics, lead metrics, and sales metrics. Curata also recommends measuring four additional metrics: retention metrics, engagement metrics, production metrics, and cost metrics.
For details on what each of these metrics tracks and analyzes, and how to measure across multiple content channels, read the full blog post, here.