Landing pages are an integral piece of any marketing automation strategy to convert visitors into leads. To optimize these pages for conversions, there are some “best practices” that should be followed.
Businesses have done a great deal of testing with regard to landing page layouts to uncover what works and what doesn’t, from form length to page navigation — imagery to messaging.
We outline some best practices to institute in a recent blog post. But remember, all of these should be tested on your own site to determine which practices are best for your visitors and conversions.