A confusing brand is often a major barrier to revenue growth.
There are a lot of barriers that prevent prospects and leads from becoming customers: the market may be saturated, you’re not being found online, your purchase process is difficult, your marketing isn’t in line with your goals.
One of the most common barriers to growth, however, is poor branding. If your brand doesn’t communicate what you do/what you sell and how the purchaser benefits, if it instead causes confusion, the buyer’s journey is effectively halted.
If the potential buyer can’t determine what you do or what you sell, then how can they possibly make an informed purchase confidently?
Learn more about this important contributor to revenue in “Strategic Branding: Pillar One for Unstoppable B2B Revenue Growth”
