With so many social media platforms vying for the attention of today’s online searchers, Facebook still wins as the most popular social media networking platform. But that doesn’t mean it’s the only one that matters.
According to Sprout Social, “”Facebook still reigns as the most popular social media network with 79% of internet users in the US logging on the site.”
Now compare that to:
- Twitter (24%)
- Pinterest (31%)
- Instagram (32%)
- LinkedIn (29%)
That said, Facebook isn’t necessarily the best at everything. One report said that:
- 47% of marketers agreed Twitter was the best social media channel for customer engagement.
- Instagram drives the most engagement per post compared to any social network–84 times more than Twitter, 54 times more than Pinterest and 10 times more than Facebook.
- 94% B2B organizations rely on LinkedIn for content marketing and distribution.
- 100 million hours of video is viewed daily on Facebook.