Know what your customers want.
Savoir Faire client Senior Financial Resources was hosting events and producing informational content for clients and prospects. However, with only anecdotal information to support marketing efforts, it was difficult to gauge success.
Savoir Faire helped develop a client survey to generate hard data regarding client (and therefore potential client) habits, hobbies, and interests. This allowed us to develop action items to better serve content to those who want it, when they want it and using the channels they tend to use most.