There are a number of reasons to outsource your social media. If you’ve chosen to do so, you need a social media partner you can trust, who understands your needs and who won’t harm your reputation.
Social media marketing is a time-consuming endeavor that goes beyond crafting a few messages each week; in fact, it can be a full-time job. It includes strategy, posting, research, branding, image creation, engaging with people, and reporting or analysis.
Outsourcing some of this work to a person or agency can ensure your ability to be consistent, timely and effective. Keep in mind however, we’re not implying you should just hire someone to schedule a few posts simply to achieve a particular quantity of posts each day.
Your partner must embrace your brand and your strategy and understand the what and why of their involvement. Kissmetrics had provided some great tips to help you choose your social media partner as well as how to work with them to ensure your voice and your brand are well represented.