by Stephanie McLaughlin | Feb 26, 2021 | Websites
If you need to drive traffic to your website, whether it’s for a new product or service or to generate some new leads, one of the quickest solutions is digital advertising with pay-per-click ads a.k.a PPC ads. This post looks at some of the most-frequently asked... 
by Stephanie McLaughlin | Feb 18, 2021 | Websites
If cobwebs haunt the back end of your website and, more importantly, if you don’t know how to access the back end of your website, this post is for you. Forty percent of all websites use WordPress for content management, so there’s a decent chance your site utilizes... 
by Stephanie McLaughlin | Sep 3, 2020 | Websites
The user experience (UX) of your website navigation menu is a crucial component of guiding potential customers toward solving their challenges. Poor menu labeling and design of your navigation causes customer frustration and likely bounces from your site. For example,... 
by Stephanie McLaughlin | Aug 20, 2020 | Websites
Due to the pandemic, the top new digital channel used by small- and medium-size businesses is live chat, according to a new survey by Twilio. Covid-19 saw many brick and mortar companies introduce ecommerce for the first time to try to make up for some of their lost... 
by Stephanie McLaughlin | Dec 6, 2019 | Websites
We can’t imagine – and certainly wouldn’t advise – including e-commerce in your business without performing regular analysis to monitor progress and gauge success. An e-commerce audit can illuminate a clear picture of what is – or isn’t – working well. Combined with... 
by Corey Stulce | Aug 20, 2019 | Websites
When it comes to the look and feel of the websites we design for our clients, our designer Janna has a mantra: “Form follows function.” We approach website design for our clients with the idea that a completed site is a product that someone uses. Both the desktop and...
