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Forgetaboutit

Forgetaboutit

You’ve built your website using a content management system such as WordPress. It’s running great. And now you’re thinking about just letting it run. If it ain’t broke, don’t fix it, right? Think again. When a site is unattended and updates are not performed,...
Key differences in B2B versus B2C websites

Key differences in B2B versus B2C websites

A website is a website, right? Wrong. Depending on who you are selling to, the content and design approaches may differ. While there are general best practices concerning website design, user experience and development, the “best” approach may not always be best for...
Website impact on marketing strategy

Website impact on marketing strategy

The days of websites as online brochures are long gone. Yet, often, businesses still overlook how a website can support marketing campaigns. Of course a website should be designed in a way that reinforces your brand, from fonts and colors to tone and message.  But a...
Pizza, bunnies and ADA compliance

Pizza, bunnies and ADA compliance

Doing the right thing can be cost prohibitive for some businesses. But now, the right thing has also become the federally-mandated thing and choice is no longer an option. While ADA laws are less clear when it comes to website compliance, many business are facing...
Every millisecond counts

Every millisecond counts

Growing up, we’re taught not to run too fast, not to ride too fast, not to drive too fast. But is going fast all that bad? Whenever I see a speeding car (or for that matter, anyone quickly moving by), I think of 1978’s “Halloween,” when soon-to-be victim Annie yells...
Remove G+ from your site

Remove G+ from your site

Google has been notifying users to remove Google+ website integrations. After seven years, Google decided to close down it’s social networking site Google+ after a significant privacy bug was discovered. The bug wasn’t the only reason. Google+ had low engagement and...