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Your Website Is Your Biggest Marketing Asset

Your Website Is Your Biggest Marketing Asset

Marketing has changed dramatically in the recent past, specifically in terms of how consumers respond to information. Common methods of getting the message out about a company’s products and services like Direct Mail, Print Ads, Radio and TV ads and cold calling are...

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Owning your business website is essential

Owning your business website is essential

​Stick 'em up! Some small- and medium-sized businesses get held hostage by third-party partners or former team members when you allow outsiders to own your website and other digital business assets. This might be our #1 pet peeve at Savoir Faire because it’s easily...

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Website maintenance critical to business

Website maintenance critical to business

You may not remember Ron Popeil, the TV pitchman who coined the phrase, “set it and forget it.” We do, but only because we turn his pitch on its head when we say, “Don’t set it and forget it” when talking about a website maintenance plan. Don’t treat your website like...

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Check out our ultimate guide to website planning

Check out our ultimate guide to website planning

Companies determining how to plan a website should take note of our new page, The Ultimate Guide to Website Planning and Maintenance. We recommend taking great care when website planning as your site and its content are going to inform Google about your areas of...

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Helping outdated websites limp along

Helping outdated websites limp along

Outdated websites are more common than you might think. One of our longtime clients, a nonprofit, expected funding for a brand-new website but the funding fell through (for now). Rebuilding their site is on hold. What do you do when your business’ website isn’t great...

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WordPress plugins are not one size fits all

WordPress plugins are not one size fits all

There are a few website content management systems (CMS) with great staying power: WordPress, Joomla and Drupal. These systems evolved and changed over the years as users adopted them, tested them and pushed them to their limits. As users’ needs changed, the...

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What to know about Google’s Core Web Vitals update

What to know about Google’s Core Web Vitals update

We knew when TV pitch man/inventor Ron Popeil said, “Set it and forget it,” he wasn’t referring to your website. Your site is never “set” and you should never “forget it.” Case in point: are you “set” for Google’s “core web vitals” update coming in May 2021? What are...

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Top 13 questions about PPC ads

Top 13 questions about PPC ads

If you need to drive traffic to your website, whether it’s for a new product or service or to generate some new leads, one of the quickest solutions is digital advertising with pay-per-click ads a.k.a PPC ads. This post looks at some of the most-frequently asked...

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What to know about the update for WordPress 5.7

What to know about the update for WordPress 5.7

If cobwebs haunt the back end of your website and, more importantly, if you don’t know how to access the back end of your website, this post is for you. Forty percent of all websites use WordPress for content management, so there’s a decent chance your site utilizes...

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What helps users not get lost in site navigation

What helps users not get lost in site navigation

The user experience (UX) of your website navigation menu is a crucial component of guiding potential customers toward solving their challenges. Poor menu labeling and design of your navigation causes customer frustration and likely bounces from your site. For example,...

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