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Owning your business website is essential

Owning your business website is essential

​Stick ’em up! Some small- and medium-sized businesses get held hostage by third-party partners or former team members when they allow outsiders to “own” their websites and other digital business assets. This might be our #1 pet peeve at Savoir Faire because...
Helping outdated websites limp along

Helping outdated websites limp along

Outdated websites are more common than you might think. One of our longtime clients, a nonprofit, expected funding for a brand-new website but the funding fell through (for now). Rebuilding their site is on hold. What do you do when your business’ website isn’t great...
Top 13 questions about PPC ads

Top 13 questions about PPC ads

If you need to drive traffic to your website, whether it’s for a new product or service or to generate some new leads, one of the quickest solutions is digital advertising with pay-per-click ads a.k.a PPC ads. This post looks at some of the most-frequently asked...