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Website as a Marketing Tool Key Takeaways Traditional marketing tactics like direct mail and print ads are losing effectiveness as consumer behavior shifts online. A company website should be treated as an interactive marketing asset, not just a digital brochure. High...
You may not remember Ron Popeil, the TV pitchman who coined the phrase, “set it and forget it.” We do, but only because we turn his pitch on its head when we say, “Don’t set it and forget it” when talking about a website maintenance plan. Don’t treat your website like...
Companies determining how to plan a website should take note of our new page, a Comprehensive Guide for Planning and Maintaining Your Website. We recommend taking great care when website planning as your site and its content are going to inform Google about your areas...
There are a few website content management systems (CMS) with great staying power: WordPress, Joomla and Drupal. These systems evolved and changed over the years as users adopted them, tested them and pushed them to their limits. As users’ needs changed, the...
The user experience (UX) of your website navigation menu is a crucial component of guiding potential customers toward solving their challenges. Poor menu labeling and design of your navigation causes customer frustration and likely bounces from your site. For example,...
Due to the pandemic, the top new digital channel used by small- and medium-size businesses is live chat, according to a new survey by Twilio. Covid-19 saw many brick and mortar companies introduce ecommerce for the first time to try to make up for some of their lost...
We can’t imagine – and certainly we wouldn’t advise – including e-commerce in your business without performing e-commerce audits to monitor progress and gauge success. An e-commerce audit can illuminate a clear picture of what is – or isn’t – working well. Combined...
When it comes to the look and feel of the websites we design for our clients, our designer Janna has a mantra: “Form follows function.” We approach website design for our clients with the idea that a completed site is a product that someone uses. Both the desktop and...
Why look at a huge menu - think of the book that is Cheesecake Factory’s menu - when you know you want a hamburger? The hamburger a.k.a. sandwich is the set of three lines you’ve surely seen on mobile versions of websites, indicating, “this is the menu!” As mobile...
