Who you gonna call? | Points of Interest – July 11
If “Print is dead,” as was declared in “Ghostbusters” 35 years ago this summer, then its spirit lives on in wondrous ways. Team Savoir Faire got its start in print, so we love it when content marketers deliver creative ways to keep it going. Check out these POIs that prove traditional marketing doesn’t automatically mean boring and stuffy.
Turning back, looking forward
Coca-Cola recently brought back “New Coke” in an effort to innovate and reinvigorate their brand and brand awareness. But, they aren’t the only ones going retro with their branding. It’s not unusual for a company to begin to feel they have lost who they are and it’s...
What’s old (or new) is new again
Last year, we wrote about Coca-Cola’s successful rebrand of their diet colas. They hadn’t replaced the traditional Diet Coke formula or significantly changed the packaging; instead they introduced additional flavors and repackaged “diet” in a more modern way. We...
Ethical branding
Branding in a sustainability-focused world isn’t about convincing people to buy. More and more, people are making conscientious purchase decisions, seeking healthy alternatives and earth-friendly products. Brands need to recognize this shift away from blind...
