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Building your brand on grandiose words, jargon, run-on sentences and a whole lot of B.S. creates unnecessary complexity and may hinder any effective marketing efforts. Creating a clear and concise brand positioning statement at the start of any branding effort...
Coca-Cola gets it right – this time

Coca-Cola gets it right – this time

Coke remembers its “new” debacle from the ’80s and performs a successful diet rebrand for modern times. Coca-Cola probably doesn’t want us bringing up New Coke in two POIs this month, but we feel it’s worth mentioning as the hallmark of a failed rebrand. When...
Maybe you SHOULD NOT rebrand.

Maybe you SHOULD NOT rebrand.

There are several wise reasons to rebrand your company — and just as many to consider for why you shouldn’t rebrand. We pointed out the delicate art of a rebrand in a POI post last year, and we like the advice Rebrand offers in a new article for companies...