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Cunning concepts for traditional marketing | Points of Interest – October 4

Who you gonna call? | Points of Interest – July 11

If “Print is dead,” as was declared in “Ghostbusters” 35 years ago this summer, then its spirit lives on in wondrous ways. Team Savoir Faire got its start in print, so we love it when content marketers deliver creative ways to keep it going. Check out these POIs that prove traditional marketing doesn’t automatically mean boring and stuffy.

Turning back, looking forward

Turning back, looking forward

Coca-Cola recently brought back “New Coke” in an effort to innovate and reinvigorate their brand and brand awareness. But, they aren’t the only ones going retro with their branding. It’s not unusual for a company to begin to feel they have lost who they are and it’s...
Ethical branding

Ethical branding

Branding in a sustainability-focused world isn’t about convincing people to buy. More and more, people are making conscientious purchase decisions, seeking healthy alternatives and earth-friendly products. Brands need to recognize this shift away from blind...
Really get to know your audience

Really get to know your audience

Businesses many times rely on their own impressions and feelings when developing personas for their content strategy. However, getting it wrong, can have costly implications. Using original research allows businesses to create personas that more accurately reflect an...