by Stephanie McLaughlin | Jun 17, 2021 | Traditional Marketing
As the country (and world) re-opens, we’re seeing the return of live event marketing with in-person trade shows and conventions. Several of our clients are in industries where big gatherings like these were once the norm. Virtual events took over during the last... 
by Stephanie McLaughlin | Sep 29, 2020 | Traditional Marketing
Some people find a crossroads to be a scary place, such as encountering one on a hike through unknown terrain. It’s also thought that blues musician Robert Johnson sold his soul to the devil at the crossroads. Well, at Savoir Faire, we proudly live at the crossroads –... 
by Corey Stulce | Feb 19, 2019 | Traditional Marketing
“All we have is this jpeg,” is something a designer does not want to hear when inquiring about your company’s logo. Working with a company that specializes in branding and logo design is not uncommon, but it’s vital to know exactly what you will be receiving once the... 
by Janna Hartley Welch | Oct 25, 2018 | Traditional Marketing
Building your brand on grandiose words, jargon, run-on sentences and a whole lot of B.S. creates unnecessary complexity and may hinder any effective marketing efforts. Creating a clear and concise brand positioning statement at the start of any branding effort... 
by Corey Stulce | Jul 25, 2018 | Traditional Marketing
Coke remembers its “new” debacle from the ’80s and performs a successful diet rebrand for modern times. Coca-Cola probably doesn’t want us bringing up New Coke in two POIs this month, but we feel it’s worth mentioning as the hallmark of a failed rebrand. When... 
by Corey Stulce | Jul 25, 2018 | Traditional Marketing
There are several wise reasons to rebrand your company — and just as many to consider for why you shouldn’t rebrand. We pointed out the delicate art of a rebrand in a POI post last year, and we like the advice Rebrand offers in a new article for companies...
