At the crossroads: Traditional marketing vs digital marketing
Some people find a crossroads to be a scary place, such as encountering one on a hike through unknown terrain. It’s also thought that blues musician Robert Johnson sold his soul to the devil at the crossroads. Well, at Savoir Faire, we proudly live at the crossroads –...
Cunning concepts for traditional marketing | Points of Interest – October 4
Combining digital tactics with tried and true traditional marketing concepts is helping many industries stay afloat. Consider floating your boat toward a low-cost event to promote your signature service or product. Add some mystery to your message, as it’s almost...
Who you gonna call? | Points of Interest – July 11
If “Print is dead,” as was declared in “Ghostbusters” 35 years ago this summer, then its spirit lives on in wondrous ways. Team Savoir Faire got its start in print, so we love it when content marketers deliver creative ways to keep it going. Check out these POIs that prove traditional marketing doesn’t automatically mean boring and stuffy.
Turning back, looking forward
Coca-Cola recently brought back “New Coke” in an effort to innovate and reinvigorate their brand and brand awareness. But, they aren’t the only ones going retro with their branding. It’s not unusual for a company to begin to feel they have lost who they are and...
