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Strategy & Analysis

Micro moments marketing

Micro moments marketing

​​ We’re an instant gratification society, so when Freddie Mercury sings, “I want it all, and I want it now! we relate. Customers expect to get whatever they want immediately. Capitalizing on their “I want” thoughts is called micro moments marketing. Google defines...

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Marketing discovery to content strategy

Marketing discovery to content strategy

​Just as online research leads to discovery of content (i.e. new streaming shows to binge), the marketing discovery process generally leads us to a content strategy for clients. The Savoir Faire marketing discovery process generates deep knowledge about a company,...

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Why you need a professional LinkedIn headshot

Why you need a professional LinkedIn headshot

I’m surprised to see so many of my connections without a professional LinkedIn headshot. This is the primary “professional” social media channel, and there’s no type of business where it makes sense to use a selfie as your profile photo.  This is the first impression...

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What is your digital transformation strategy?

What is your digital transformation strategy?

Have you embraced a digital transformation strategy? You see the transformation every day: on your cell phone, the displays and functions of your car, on your TV and in the smart bulb you put in a light fixture. Digital advances are popping into most other things,...

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The importance of Google My Business optimization

The importance of Google My Business optimization

Google My Business optimization​ can include information like location, hours, products and services. At its most basic, it can provide everything a consumer would need to find, contact and shop with you. But GMB can be much more than that. Utilized strategically, it...

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Why perform a social media competitor analysis

Why perform a social media competitor analysis

​We’re imploring you to spend more time on social media. Yes, we know you’re running a business, but performing a social media competitor analysis can help you in several ways: You’ll learn how your company’s social channels stack up next to your competition’s...

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Why use a CRM for sales and marketing

Why use a CRM for sales and marketing

A customer relationship management CRM for sales and marketing is a valuable tool for any business that offers products and services in the B2B or B2C world. CRMs for sales and marketing can also be expensive and complicated to implement. Why should you implement a...

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When is it time to hire a creative marketing agency

When is it time to hire a creative marketing agency

Ready for the Roaring ‘20s 2.0? A new decade gets us thinking about the future and our capabilities to grow - and you might be pondering, is it time to hire a marketing agency?  Most companies utilize some form of marketing efforts in their drive for expansion. Who...

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