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We’re an instant gratification society, so when Freddie Mercury sings, “I want it all, and I want it now! we relate. Customers expect to get whatever they want immediately. Capitalizing on their “I want” thoughts is called micro moment marketing. Google defines micro...
Just as online research leads to discovery of content (i.e. new streaming shows to binge), the marketing discovery process generally leads us to a content strategy for clients. The Savoir Faire marketing discovery process generates deep knowledge about a company,...
I’m surprised to see so many of my connections without a professional LinkedIn headshot. This is the primary “professional” social media channel, and there’s no type of business where it makes sense to use a selfie as your profile photo. This is the first impression...
If you need to drive traffic to your website, whether it’s for a new product or service or to generate some new leads, one of the quickest solutions is digital advertising with pay-per-click ads a.k.a PPC ads. This post looks at some of the most frequently asked...
Google My Business optimization can include information like location, hours, products and services. At its most basic, it can provide everything a consumer would need to find, contact and shop with you. But GMB can be much more than that. Utilized strategically, it...
We’re imploring you to spend more time on social media. Yes, we know you’re running a business, but performing a social media competitor analysis can help you in several ways: You’ll learn how your company’s social channels stack up next to your competition’s...
A customer relationship management CRM for sales and marketing is a valuable tool for any business that offers products and services in the B2B or B2C world. CRMs for sales and marketing can also be expensive and complicated to implement. Why should you implement a...
As digital technologies evolve, so do the challenges and opportunities in protecting consumer data. With increasing data privacy protection concerns over how personal information is stored, shared, and utilized, it’s clear that robust privacy practices are more...
“Half the money I spend on advertising is wasted. The trouble is, I don't know which half,” John Wanamaker, department store titan, famously stated. That statement was rather true for a long time, but as digital advertising and digital marketing technology continues...
Anyone with a social media account knows how important a good profile picture is. Not only is it visible on your personal page, it’s can be seen by complete strangers outside your network, whenever you comment on a post. A profile picture can entice people to view...
