by Stephanie McLaughlin | Published on Jul 11, 2022 | Strategy & Analysis
We’re an instant gratification society, so when Freddie Mercury sings, “I want it all, and I want it now! we relate. Customers expect to get whatever they want immediately. Capitalizing on their “I want” thoughts is called micro moments marketing. Google defines... 
by Stephanie McLaughlin | Last updated Mar 8, 2022 | Published on Oct 14, 2021 | Strategy & Analysis
Just as online research leads to discovery of content (i.e. new streaming shows to binge), the marketing discovery process generally leads us to a content strategy for clients. The Savoir Faire marketing discovery process generates deep knowledge about a company,... 
by Stephanie McLaughlin | Last updated Dec 6, 2021 | Published on Jul 15, 2021 | Strategy & Analysis
I’m surprised to see so many of my connections without professional headshots for LinkedIn. This is the primary “professional” social media channel, and there’s no type of business where it makes sense to use a selfie as your profile photo. This is the first... 
by Stephanie McLaughlin | Last updated Aug 20, 2021 | Published on May 20, 2021 | Strategy & Analysis
Have you noticed a digital transformation happening all around? You see it every day: on your cell phone, the displays and functions of your car, on your TV and in the smart bulb you put in a light fixture. Digital advances are popping into most other things, too.... 
by Stephanie McLaughlin | Last updated Apr 16, 2021 | Published on Jan 19, 2021 | Strategy & Analysis
Google My Business is Google’s business listing tool which can include information like location, hours, products and services. At its most basic, it can provide everything a consumer would need to find, contact and shop with you. But GMB can be much more than that.... 
by Stephanie McLaughlin | Last updated Dec 6, 2021 | Published on Dec 17, 2020 | Strategy & Analysis
We’re imploring you to spend more time on social media. Yes, we know you’re running a business, but performing a social media competitor analysis can help you in several ways: You’ll learn how your company’s social channels stack up next to your competition’s...
