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Micro moments marketing

Micro moments marketing

​​ We’re an instant gratification society, so when Freddie Mercury sings, “I want it all, and I want it now! we relate. Customers expect to get whatever they want immediately. Capitalizing on their “I want” thoughts is called micro moments marketing. Google defines...
Marketing discovery to content strategy

Marketing discovery to content strategy

​Just as online research leads to discovery of content (i.e. new streaming shows to binge), the marketing discovery process generally leads us to a content strategy for clients. The Savoir Faire marketing discovery process generates deep knowledge about a company,...