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What is Bounce Rate and How to Improve It

What is Bounce Rate and How to Improve It

Your website should be swimming with juicy content so potential customers are enticed to stay and don’t sashay away too quickly. Drawing visitors from their initial entry page to another site page (and then to another…) will improve bounce rate – one major factor that...
You don’t count

You don’t count

Website owners are often thrilled with website traffic numbers and key metrics reported by Google Analytics. Their visits are high; their average time on site show people lingering; and their bounce rates indicate people are engaged and willing to click through site...
Privacy versus informed marketing

Privacy versus informed marketing

Despite newer programs, Google Analytics is still a great choice for businesses. Google Analytics (GA) collects a lot of data about website users. As such, it has come under scrutiny like a lot of other sites and apps (ie Facebook) which collect massive amounts of...