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From town hall to living room

From town hall to living room

Social media is changing. Facebook and others are encouraging users to utilize more private messaging and closed groups, creating more intimate communications in light of privacy concerns. According to Ryan Holmes for Forbes, Mark Zuckerberg likened this change as a...
Sprinkle with fluff

Sprinkle with fluff

Personal posts within your business’s social media and content strategy can be effective. We recently read an article by Mandy Edwards on the Business 2 Community website in which she commands business to stop posting fluff. What is “fluff?” Posts like “happy spring”...
Is social media the new smoking?

Is social media the new smoking?

If the government has a responsibility to add warnings to products that might be detrimental to society, such as cigarettes, does it have a responsibility to add warnings to products such as social media platforms? Social media has a dark side. We have already seen...
Reply to Instagram messages from Facebook

Reply to Instagram messages from Facebook

Once-separate social media channels, Instagram and Facebook, have become easier for brands to manage with Facebook’s acquisition and subsequent efforts to unify Facebook and Instagram services and features. We all know that publishing to and monitoring multiple social...
LinkedIn launches live streaming

LinkedIn launches live streaming

It’s taken some time, but LinkedIn has followed Facebook and others by offering live video streaming on its platform. LinkedIn Live has been added as another video option for LinkedIn users. And, as Social Media Today (SMT) points out, it makes sense. While it took...
Spark joy

Spark joy

New app inspired by Marie Kondo’s method lets you clean up your Twitter and bring back some joy. Things pile up. Dishes, trash, clutter, stuff. The same is true for your social media accounts. Ever look at your 600 Facebook friends and wonder, who are these people?...