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Search Engine Marketing

Introduction to GA4 Events

Introduction to GA4 Events

​Google Analytics - used by 28 million websites around the globe - is getting a major update with the July 1 transition from what’s been known as Universal Analytics to GA4. Google announced GA4 in October 2020, and the tech giant has been consistently blasting the...

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The Google Knowledge Graph

The Google Knowledge Graph

The Knowledge Panel won’t appear for every search; but there are steps you can take to improve your business’s chance of showing up. The Knowledge Graph Card, powered by Google’s Knowledge Graph, contains a variety of information depending on the type of search you...

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Marketing Reporting Tools to Demonstrate Wins

Marketing Reporting Tools to Demonstrate Wins

We’ve written about the importance of auditing and marketing reporting to ensure your tactics are working, and if there are ways to improve. For clients that we oversee the majority of their marketing efforts, we produce a comprehensive quarterly report, looking back...

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Search Engine Optimization: Be The Answer

Search Engine Optimization: Be The Answer

We’re asking artificial intelligence more questions than the people we know and trust — Alexa or Siri or Google knows the answer, right? Because of that, having your website appear in the Google Answer Box a.k.a. Position Zero for valuable search queries,...

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