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Why is authenticity important in content marketing? Authenticity is more than just a buzzword, it's a necessity in content creation. Authenticity in content marketing builds trust and credibility, the lifeblood of any company looking to forge genuine, lasting...
Nothing thrills me more than coordinating a fabulous ensemble, usually with at least a splash of pink! Now, bear with me for an intriguing comparison between the careful curation of an impeccable outfit and the development of the ultimate marketing packages for small...
I read an article in the NH Business Review this week that made my blood boil. In the article, which is published with a ‘cybersecurity’ header, the author advises small businesses on how to obtain their passwords and usernames when they want to change web companies....
I had the great honor and pleasure of being selected for the 2016 class of Leadership NH. This nine-month, statewide program aims to create a group of informed and engaged leaders throughout the state. The program recently ended and I had the opportunity to reflect...
We’ve been writing recently about marketing automation: what it is; the tactics involved; landing page best practices; how to nurture leads; and how to measure results. But the real question is: why should you care? As with most things these days, we turn to Google...
Despite being allergic to dairy, I love Orange Leaf, a frozen yogurt chain with outlets in my area (though, thankfully, none too close). If you haven’t been to an Orange Leaf, chances are there’s something like it near you. This is one of those self-service yogurt shops where you can choose and mix your yogurt (or in my case a non-dairy frozen treat) and decide how much you want to eat. Then, you take your tub of soft serve to the toppings bar and add whatever your little heart desires. (They even have toppings I can eat, too!)
Oh, man. It’s good stuff. I’m giving myself a hankering.
We’ve talked a little before about raster versus vector particularly in relation to your logo files, but it’s not just your logo where the differences matter greatly. Raster images are made up of tiny squares of information (pixels). The most common types of raster...
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