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Worst opening lines

Worst opening lines

There are some pretty bad opening lines out there – and we’re not talking about the kind you hear at a bar. It’s easy to recognize a bad opening line overheard from some guy (or gal) trying to break the ice. It’s a little more difficult — but not impossible — in...
Lessons from Amazon

Lessons from Amazon

Amazon may be a behemoth; but there are lessons that even small businesses can learn from their email marketing. Hubspot, in their article “What Amazon Can Teach You About Email Marketing,” outlines four key lessons based on how Amazon approaches email marketing....
MailChimp and Shopify breakup

MailChimp and Shopify breakup

What does this mean for you and what are your available options to sync your Shopify Store with MailChimp? There’s some discrepancy in the reasons for this disconnect, depending on if you are reading information from MailChimp or from Shopify. MailChimp states they...
Will Messenger replace email?

Will Messenger replace email?

The technology isn’t here — yet — but someone always seems to be predicting that something could come along soon to completely replace the tried-and-true email. It’s been posited that messenger and messaging apps will eventually replace email. In fact, there are...
Avoid the promotions tab

Avoid the promotions tab

Help your emails land in a Gmail user’s primary tab or inbox. Google has categories or tabs into which it places incoming mail based on the recipient’s prior interactions, email content and sender reputation. Overall, Gmail marks 68% of all incoming emails as...
Get ready for CCPA

Get ready for CCPA

First it was GDPR. Now, it’s CCPA or the California Consumer Privacy Act, which is set to roll out in 2020. Last year, you may have poured over the requirements set forth by the EU’s GDPR privacy regulations to figure out, first, if your business is affected and,...