by Stephanie McLaughlin | Mar 13, 2023 | Email Marketing & Automation
Email marketing continues to prove beyond a reasonable doubt that it is a critical marketing tool to communicate with and nurture your leads – as well as to retain and educate your customers. A periodic prospect email is a great way to keep in touch with leads. ... 
by Stephanie McLaughlin | Sep 8, 2021 | Email Marketing & Automation
If you’re looking at spending a little more marketing money for the holiday season or budgeting for 2023, know that every dollar you spend on email marketing has a return on investment of $36 for every dollar spent. Email marketing remains an economical and effective... 
by Stephanie McLaughlin | Feb 3, 2021 | Email Marketing & Automation
Many popular email marketing services, such as MailChimp, have requirements for email list health. These services look at: How many email addresses hard bounce (cannot be delivered) How many instances of abuse are reported (if someone marks your email as spam) How... 
by Stephanie McLaughlin | Sep 17, 2020 | Email Marketing & Automation
We’ve been proclaiming for years what everyone else caught up to this year (thanks, pandemic): email marketing is alive, well and potentially the most cost-effective tactic in your content marketing toolbox. Because we believe so strongly in the power of email... 
by Corey Stulce | Sep 5, 2019 | Email Marketing & Automation
Portions of the lead nurturing process happen without a prospect having any direct connection with a human – be it a member of your marketing or sales team. While the tools for lead development change with technology and customer behaviors, guiding leads through a... 
by Janna Hartley Welch | Apr 17, 2019 | Email Marketing & Automation
Amazon may be a behemoth; but there are lessons that even small businesses can learn from their email marketing. Hubspot, in their article “What Amazon Can Teach You About Email Marketing,” outlines four key lessons based on how Amazon approaches email marketing....
