Strategic email marketing is still effective
The pandemic has changed the way businesses market themselves for the foreseeable future – perhaps forever – and it has shown how email marketing is more important than ever for reaching customers when face to face (or mask to mask) isn’t an option. Strategic email...
Email subject lines that work
What’s the point in sending emails if no one opens them? This question reminds me of that old adage, “If a tree falls in the forest and no one is around to hear it, does it make a sound?” We tell clients the best way to get emails opened by customers or prospects is...
Lead Nurturing with Cold Contacts
Portions of the lead nurturing process happen without a prospect having any direct connection with a human – be it a member of your marketing or sales team. While the tools for lead development change with technology and customer behaviors, guiding leads through a...
RIP Email. Wait, not dead yet! | Points of Interest – September 5
Despite reports to the contrary, we believe marketing email is alive — and doing well! We rely on this digital tactic for most of our clients. For email to work (engage + convert), it takes the whole Faire team — from analyzing past performance to crafting a short,...
