by Janna Hartley Welch | Jun 26, 2019 | Email Marketing & Automation
Blacklists contain IPs or domains which have been flagged for sending spammy emails or malicious content. Being added to a blacklist can occur as a result of spam complaints from email recipients or via automated systems that scan email content and sender activity....
by Janna Hartley Welch | Jun 10, 2019 | Email Marketing & Automation
Email marketing and list growth has come a long way in terms of how lists are acquired and new contacts are added. List buying has become frowned upon and explicit opt-in since CAN-SPAM became not only encouraged but required. As a result, marketers have taken extra...
by Janna Hartley Welch | May 28, 2019 | Email Marketing & Automation
Video has become popular among marketers, particularly via social media channels and websites. Unfortunately, it is yet to be widely supported in email clients, making its use in email marketing risky. The good news is, you can include animated GIF files which allow...
by Janna Hartley Welch | Apr 30, 2019 | Email Marketing & Automation
There are some pretty bad opening lines out there – and we’re not talking about the kind you hear at a bar. It’s easy to recognize a bad opening line overheard from some guy (or gal) trying to break the ice. It’s a little more difficult — but not impossible — in...
by Janna Hartley Welch | Apr 17, 2019 | Email Marketing & Automation
Amazon may be a behemoth; but there are lessons that even small businesses can learn from their email marketing. Hubspot, in their article “What Amazon Can Teach You About Email Marketing,” outlines four key lessons based on how Amazon approaches email marketing....
by Janna Hartley Welch | Apr 3, 2019 | Email Marketing & Automation
What does this mean for you and what are your available options to sync your Shopify Store with MailChimp? There’s some discrepancy in the reasons for this disconnect, depending on if you are reading information from MailChimp or from Shopify. MailChimp states they...
