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Email Marketing & Automation

Triumphant prospect email

Triumphant prospect email

Email marketing continues to prove beyond a reasonable doubt that it is a critical marketing tool to communicate with and nurture your leads - as well as to retain and educate your customers. A periodic prospect email is a great way to keep in touch with leads. ...

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Your email list needs a health checkup

Your email list needs a health checkup

​Many popular email marketing services, such as MailChimp, have requirements for email list health. These services look at: How many email addresses hard bounce (cannot be delivered) How many instances of abuse are reported (if someone marks your email as spam) How...

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Email subject lines that work

Email subject lines that work

What’s the point in sending emails if no one opens them? This question reminds me of that old adage, “If a tree falls in the forest and no one is around to hear it, does it make a sound?” We tell clients the best way to get emails opened by customers or prospects is...

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B2B Lead Nurturing with Cold Contacts

B2B Lead Nurturing with Cold Contacts

Portions of the B2B lead nurturing process happen without a prospect having any direct connection with a human – be it a member of your marketing or sales team. While the tools for lead development change with technology and customer behaviors, guiding leads through a...

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Lessons from Amazon

Lessons from Amazon

Amazon may be a behemoth; but there are lessons that even small businesses can learn from their email marketing. Hubspot, in their article “What Amazon Can Teach You About Email Marketing,” outlines four key lessons based on how Amazon approaches email marketing....

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MailChimp and Shopify breakup

MailChimp and Shopify breakup

What does this mean for you and what are your available options to sync your Shopify Store with MailChimp? There’s some discrepancy in the reasons for this disconnect, depending on if you are reading information from MailChimp or from Shopify. MailChimp states they...

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