by Stephanie McLaughlin | Jul 7, 2020 | Email Marketing & Automation
The pandemic has changed the way businesses market themselves for the foreseeable future – perhaps forever – and it has shown how email marketing is more important than ever for reaching customers when face to face (or mask to mask) isn’t an option. Strategic email...
by Stephanie McLaughlin | Jan 23, 2020 | Email Marketing & Automation
What’s the point in sending emails if no one opens them? This question reminds me of that old adage, “If a tree falls in the forest and no one is around to hear it, does it make a sound?” We tell clients the best way to get emails opened by customers or prospects is...
by Corey Stulce | Sep 5, 2019 | Email Marketing & Automation
Portions of the lead nurturing process happen without a prospect having any direct connection with a human – be it a member of your marketing or sales team. While the tools for lead development change with technology and customer behaviors, guiding leads through a...
by Corey Stulce | Sep 4, 2019 | Email Marketing & Automation
Despite reports to the contrary, we believe marketing email is alive — and doing well! We rely on this digital tactic for most of our clients. For email to work (engage + convert), it takes the whole Faire team — from analyzing past performance to crafting a short,...
by Janna Hartley Welch | Jun 26, 2019 | Email Marketing & Automation
Blacklists contain IPs or domains which have been flagged for sending spammy emails or malicious content. Being added to a blacklist can occur as a result of spam complaints from email recipients or via automated systems that scan email content and sender activity....
by Janna Hartley Welch | Jun 10, 2019 | Email Marketing & Automation
Email marketing and list growth has come a long way in terms of how lists are acquired and new contacts are added. List buying has become frowned upon and explicit opt-in since CAN-SPAM became not only encouraged but required. As a result, marketers have taken extra...
