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Keeping your email list in fighting shape empowers you to stay one step ahead of your competition. Aim for a resilient, active, and organic email list that fuels the growth of your small business. Savoir Faire’s in-house email experts employ a multitude of strategies...
Email marketing continues to prove beyond a reasonable doubt that it is a critical marketing tool to communicate with and nurture your leads - as well as to retain and educate your customers. A periodic prospect email is a great way to keep in touch with leads. ...
If you’re looking at spending a little more marketing money for the holiday season or budgeting for 2023, know that every dollar you spend on email marketing has a return on investment of $36 for every dollar spent. Email marketing remains an economical and effective...
Many popular email marketing services, such as MailChimp, have requirements for email list health. These services look at: How many email addresses hard bounce (cannot be delivered) How many instances of abuse are reported (if someone marks your email as spam) How...
Portions of the B2B lead nurturing process happen without a prospect having any direct connection with a human – be it a member of your marketing or sales team. While the tools for lead development change with technology and customer behaviors, guiding leads through a...
Transactional emails, sent to users based on actions they take such as making a purchase, are a great opportunity for establishing a relationship. Chances are over the holidays you picked up some new email addresses from online shoppers. Remember, the people behind...
What can we learn from the evolution of email marketing over the last 40 years? Email marketing began with the first mass campaign sent to 400 recipients in 1978. A lot has changed since then. No longer an inter-academic communication system, there will be 3.8 billion...
Constructing a concrete foundation for your inbound marketing efforts is a must to transform website visitors to leads and then leads into customers. Persuasive emails, influential pages on your website and commanding calls to action will help solidify the structure...
Designing a well functioning and aesthetically engaging email is a balancing act. On one hand, an email containing only text will load quickly and is less likely to have important information blocked. But, it may bore people or be less scannable for the reader on the...
What do you do when you send an email that is inaccurate, has a broken link or is sent to the wrong recipients? It happens. We’re only human. Eventually, an email will slip through the cracks with some sort of error. You can either ignore it and pretend it didn’t...
