by Stephanie McLaughlin | Oct 21, 2021 | Email Marketing & Automation
If you’re looking at spending a little more marketing money for the holiday season or budgeting for 2022, know that every dollar you spend on email marketing has a return on investment of $36. Email marketing remains an economical and effective tactic for all... 
by Stephanie McLaughlin | Feb 3, 2021 | Email Marketing & Automation
Many popular email marketing services, such as MailChimp, have requirements for email list health. These services look at: How many email addresses hard bounce (cannot be delivered) How many instances of abuse are reported (if someone marks your email as spam) How... 
by Stephanie McLaughlin | Sep 17, 2020 | Email Marketing & Automation
We’ve been proclaiming for years what everyone else caught up to this year (thanks, pandemic): email marketing is alive, well and potentially the most cost-effective tactic in your content marketing toolbox. Because we believe so strongly in the power of email... 
by Corey Stulce | Sep 5, 2019 | Email Marketing & Automation
Portions of the lead nurturing process happen without a prospect having any direct connection with a human – be it a member of your marketing or sales team. While the tools for lead development change with technology and customer behaviors, guiding leads through a... 
by Corey Stulce | Sep 4, 2019 | Email Marketing & Automation
Despite reports to the contrary, we believe marketing email is alive — and doing well! We rely on this digital tactic for most of our clients. For email to work (engage + convert), it takes the whole Faire team — from analyzing past performance to crafting a short,... 
by Janna Hartley Welch | Apr 17, 2019 | Email Marketing & Automation
Amazon may be a behemoth; but there are lessons that even small businesses can learn from their email marketing. Hubspot, in their article “What Amazon Can Teach You About Email Marketing,” outlines four key lessons based on how Amazon approaches email marketing....
