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Really get to know your audience

Really get to know your audience

Businesses many times rely on their own impressions and feelings when developing personas for their content strategy. However, getting it wrong, can have costly implications. Using original research allows businesses to create personas that more accurately reflect an...
It’s the little things

It’s the little things

In an age when credibility can be bought, brands need to find ways to be authentic and cultivate real credibility from the top down. According to Forbes, brands are facing a credibility crisis. Too much misinformation and too many alternative facts are being...
Reasons Why a Marketing Audit Makes Sense

Reasons Why a Marketing Audit Makes Sense

Most companies start the new year with a fresh marketing budget, earmarked for new projects or to continue existing ones. Before we get too far into 2019, we have a recommendation: if you didn’t do it as part of your budgeting exercise in the fall, audit your...
Mansize rebranding

Mansize rebranding

Sixty years later, Kleenex has found it needs to rebrand. Since 1956, Kleenex has produced and marketed a line of larger tissues for men. However, in a time when gender and gender equality are at the forefront of news, social media discussions and legislature, the...