by Stephanie McLaughlin | Apr 1, 2021 | Content Marketing
Website content versus website design is a hot debate among marketing experts on the regular. To prove it, here’s an excerpt of an actual conversation during an actual team meeting not too long ago: “The need for words f***s with my vision for the design,” says our... 
by Stephanie McLaughlin | Mar 25, 2021 | Content Marketing
While the marketing budgets dipped during the ongoing pandemic for some companies, 73% of chief marketing officers expect a positive impact on overall business and the economic climate, according to the 2021 Gartner Spend Survey. At Savoir Faire, we believe a... 
by Stephanie McLaughlin | May 28, 2020 | Content Marketing
A Google My Business listing (GMB) is a free, powerful marketing tool provided by Google that can be quite simple to tackle. It’s designed for companies with brick and mortar (physical) locations, and not restricted to retail businesses. Think of it as a mini website... 
by Stephanie McLaughlin | Mar 20, 2020 | Content Marketing
We’ve seen a handful of social media posts/memes offering lighthearted commentary on the current pandemic affecting the world. While Savoir Faire is typically sassy, a little sarcastic (and perhaps a little twisted, humor-wise), on a corporate level we’re not posting... 
by Stephanie McLaughlin | Feb 4, 2020 | Content Marketing
You may approach a blog post like a Jackson Pollock painting and “drip” keywords throughout and claim a masterpiece. It may be, and you may be the only one to ever see it, which is why your blog should be optimized. Critics argue Pollock’s “drip period”-style of paint... 
by Corey Stulce | Oct 16, 2019 | Content Marketing
National Novel Writing Month returns in November, and I thought it would be fun for me and my Mom to spend 30 days attempting to do some content creation together as a bonding exercise. Hammer out some prose, encouraging each other along the way.“There’s no way I...
