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Better LinkedIn ad targeting

Better LinkedIn ad targeting

Facebook has already developed ad targeting tools that allow marketers to create very granular, targeted ad campaigns. However, Facebook traditionally works better for B2C companies wishing to reach individual consumers. LinkedIn, which is more focused on B2B or...
The new age of mad men

The new age of mad men

In the ’80s, technology advancements allowed media to reach people on global scales and enabled the creation of global markets. According to Avi Dan, this globalization motivated the five biggest ad and media companies to acquire smaller agencies, growing their share...
It’s about time

It’s about time

Facebook and Instagram have introduced a time-tracking app to help you spend less time on their platforms. According to Forbes, the goal of the new tools is to encourage healthier use of social media and create conversations about online habits that can lead to...
Go (ever)green

Go (ever)green

Improve your backlinks, rankings and organic traffic with evergreen blog content. Evergreen content, or content that doesn’t go out of date, is content that “revolves around a topic that’s always relevant to readers,” according to ahrefs.com. For example, some...
From town hall to living room

From town hall to living room

Social media is changing. Facebook and others are encouraging users to utilize more private messaging and closed groups, creating more intimate communications in light of privacy concerns. According to Ryan Holmes for Forbes, Mark Zuckerberg likened this change as a...