by Janna Hartley Welch | Feb 20, 2019 | Content Marketing
Brian Halligan reflects on the evolution of inbound marketing, particularly a decline in initially-easy-to-achieve results many businesses had seen. Inbound marketing is no longer revolutionary. Reaping the benefits has become more difficult in an increasing customer-...
by Janna Hartley Welch | Feb 6, 2019 | Content Marketing
In the past, users were more willing to make a purchase based on less information or on the information a salesperson shared. Today, buyers are in control. Buyers have a plethora of information at their fingertips and prefer to get to know – and trust – a company...
by Janna Hartley Welch | Feb 6, 2019 | Content Marketing
Content marketers understand the importance of content, SEO and social media in today’s marketing toolbox. But convincing other stakeholders can be difficult. Forbes has collected 10 compelling facts about content marketing to help you make your business case and...
by Janna Hartley Welch | Feb 6, 2019 | Content Marketing
Connecting your WordPress site to a marketing automation or email marketing system can make it a powerful lead capture tool. Savoir Faire’s Janna Hartley recently spoke at a WordPress Meetup about inbound marketing, lead generation and lead nurturing. She delved into...
by Janna Hartley Welch | Feb 6, 2019 | Content Marketing
For years, we have talked about landing pages as a crucial element of any inbound marketing or lead generation strategy. However, landing pages may not be the best choice for conversions. Landing pages serve to capture user information via a form. That form could have...
by Janna Hartley Welch | Feb 6, 2019 | Content Marketing
Of course we want people to engage with and share the content we’ve worked hard to create. But not all content is worth sharing. Even if your content is perfectly accurate, grammatically correct and beautifully formatted, it may not resonate with users on a deep...
