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Website content vs website design

Website content vs website design

​Website content versus website design is a hot debate among marketing experts on the regular. To prove it, here’s an excerpt of an actual conversation during an actual team meeting not too long ago:  “The need for words f***s with my vision for the design,” says our...
Marketing in uncertain times

Marketing in uncertain times

We’ve seen a handful of social media posts/memes offering lighthearted commentary on the current pandemic affecting the world. While Savoir Faire is typically sassy, a little sarcastic (and perhaps a little twisted, humor-wise), on a corporate level we’re not posting...
Why Your Blog Should Be Optimized

Why Your Blog Should Be Optimized

You may approach a blog post like a Jackson Pollock painting and “drip” keywords throughout and claim a masterpiece. It may be, and you may be the only one to ever see it, which is why your blog should be optimized. Critics argue Pollock’s “drip period”-style of paint...
Simple Methods for Creating an Ebook

Simple Methods for Creating an Ebook

National Novel Writing Month returns in November, and I thought it would be fun for me and my Mom to spend 30 days attempting to do some content creation together as a bonding exercise. Hammer out some prose, encouraging each other along the way.“There’s no way I...