Find money even when you have no marketing budget
While the marketing budgets dipped during the ongoing pandemic for some companies, 73% of chief marketing officers expect a positive impact on overall business and the economic climate, according to the 2021 Gartner Spend Survey. At Savoir Faire, we believe a...
Attract Customers with Your Google My Business Listing
A Google My Business listing (GMB) is a free, powerful marketing tool provided by Google that can be quite simple to tackle. It’s designed for companies with brick and mortar (physical) locations, and not restricted to retail businesses. Think of it as a mini website...
Marketing in uncertain times
We’ve seen a handful of social media posts/memes offering lighthearted commentary on the current pandemic affecting the world. While Savoir Faire is typically sassy, a little sarcastic (and perhaps a little twisted, humor-wise), on a corporate level we’re not posting...
Why Your Blog Should Be Optimized
You may approach a blog post like a Jackson Pollock painting and “drip” keywords throughout and claim a masterpiece. It may be, and you may be the only one to ever see it, which is why your blog should be optimized. Critics argue Pollock’s “drip period”-style of paint...
