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Marketing in uncertain times

Marketing in uncertain times

We’ve seen a handful of social media posts/memes offering lighthearted commentary on the current pandemic affecting the world. While Savoir Faire is typically sassy, a little sarcastic (and perhaps a little twisted, humor-wise), on a corporate level we’re not posting...
Why Your Blog Should Be Optimized

Why Your Blog Should Be Optimized

You may approach a blog post like a Jackson Pollock painting and “drip” keywords throughout and claim a masterpiece. It may be, and you may be the only one to ever see it, which is why your blog should be optimized. Critics argue Pollock’s “drip period”-style of paint...
Simple Methods for How to Create an E-book

Simple Methods for How to Create an E-book

National Novel Writing Month returns in November, and I thought it would be fun for me and my Mom to spend 30 days attempting to do some content creation together as a bonding exercise. Hammer out some prose, encouraging each other along the way.“There’s no way I...
Bad advice?

Bad advice?

We’ve all been given advice at some time in our lives about relationships, careers, education, fashion and more. Sometimes, that advice is good and pretty tried and true (like “don’t spit in the wind” or “don’t eat yellow snow”). Other times, that advice would be best...
Virtual influencers

Virtual influencers

In the age of deep fake videos, hyper-partisan news, and Photoshopped images, it’s difficult to know what’s real and what’s not. And, Artificial Intelligence (AI) makes separating real from fake nearly impossible. It’s not just tricksters and ne’er-do-wells using...