by Stephanie McLaughlin | May 28, 2020 | Content Marketing
A Google My Business listing (GMB) is a free, powerful marketing tool provided by Google that can be quite simple to tackle. It’s designed for companies with brick and mortar (physical) locations, and not restricted to retail businesses. Think of it as a mini website...
by Stephanie McLaughlin | Mar 20, 2020 | Content Marketing
We’ve seen a handful of social media posts/memes offering lighthearted commentary on the current pandemic affecting the world. While Savoir Faire is typically sassy, a little sarcastic (and perhaps a little twisted, humor-wise), on a corporate level we’re not posting...
by Stephanie McLaughlin | Feb 4, 2020 | Content Marketing
You may approach a blog post like a Jackson Pollock painting and “drip” keywords throughout and claim a masterpiece. It may be, and you may be the only one to ever see it, which is why your blog should be optimized. Critics argue Pollock’s “drip period”-style of paint...
by Corey Stulce | Oct 16, 2019 | Content Marketing
National Novel Writing Month returns in November, and I thought it would be fun for me and my Mom to spend 30 days attempting to do some content creation together as a bonding exercise. Hammer out some prose, encouraging each other along the way.“There’s no way I...
by Corey Stulce | Aug 21, 2019 | Content Marketing
Content creation should be a top priority for any business with an online presence. Before you blast a new blog, strategize a content plan — something we do with every client.Here are six quick reads on content strategy — including one on gaslighting, hence the “fake...
by Janna Hartley Welch | Jun 26, 2019 | Content Marketing
We’ve all been given advice at some time in our lives about relationships, careers, education, fashion and more. Sometimes, that advice is good and pretty tried and true (like “don’t spit in the wind” or “don’t eat yellow snow”). Other times, that advice would be best...
