Marketing in uncertain times
We’ve seen a handful of social media posts/memes offering lighthearted commentary on the current pandemic affecting the world. While Savoir Faire is typically sassy, a little sarcastic (and perhaps a little twisted, humor-wise), on a corporate level we’re not posting...
Why Your Blog Should Be Optimized
You may approach a blog post like a Jackson Pollock painting and “drip” keywords throughout and claim a masterpiece. It may be, and you may be the only one to ever see it, which is why your blog should be optimized. Critics argue Pollock’s “drip period”-style of paint...
Simple Methods for Creating an Ebook
National Novel Writing Month returns in November, and I thought it would be fun for me and my Mom to spend 30 days attempting to do some content creation together as a bonding exercise. Hammer out some prose, encouraging each other along the way.“There’s no way I...
Content Contains Fake News | Points of Interest August 22
Content creation should be a top priority for any business with an online presence. Before you blast a new blog, strategize a content plan — something we do with every client.Here are six quick reads on content strategy — including one on gaslighting, hence the “fake...
