by Stephanie McLaughlin | Nov 10, 2021 | Content Marketing
Jerry Seinfeld once said, “Writer’s block is a phony, made up BS excuse for not doing your work.” OK, Jerry, but some of us still beat our heads against the desk coming up with blog post ideas. Creating interesting and unique content for your blog can become tedious... 
by Stephanie McLaughlin | Nov 1, 2021 | Content Marketing
Remember that old blog post that got a ton of reads, likes and shares? Repurposing content is a fantastic way to leverage the power of good material and share it on other channels. Here’s how to repurpose content so you’re not always reinventing the content wheel.... 
by Stephanie McLaughlin | Aug 19, 2021 | Content Marketing
About 10 years ago, a new kind of marketing was slowly gaining traction. They were calling it “inbound marketing” and it was the practice of building and managing a website to attract visitors to it. It differed widely from the kind of marketing most people were... 
by Stephanie McLaughlin | Jun 24, 2021 | Content Marketing
If, as we’ve been telling you, content is king, why would you remove outdated content from your website? We’re glad you asked! There are a couple good reasons to prune old content from your site. You may have blog posts or web pages touting details of your services or... 
by Stephanie McLaughlin | Apr 1, 2021 | Content Marketing
Website content versus website design is a hot debate among marketing experts on the regular. To prove it, here’s an excerpt of an actual conversation during an actual team meeting not too long ago: “The need for words f***s with my vision for the design,” says our... 
by Stephanie McLaughlin | Mar 25, 2021 | Content Marketing
While the marketing budgets dipped during the ongoing pandemic for some companies, 73% of chief marketing officers expect a positive impact on overall business and the economic climate, according to the 2021 Gartner Spend Survey. At Savoir Faire, we believe a...
