by Stephanie McLaughlin | Aug 19, 2021 | Content Marketing
About 10 years ago, a new kind of marketing was slowly gaining traction. They were calling it “inbound marketing” and it was the practice of building and managing a website to attract visitors to it. It differed widely from the kind of marketing most people were...
by Stephanie McLaughlin | Jun 24, 2021 | Content Marketing
If, as we’ve been telling you, content is king, why would you remove outdated content from your website? We’re glad you asked! There are a couple good reasons to prune old content from your site. You may have blog posts or web pages touting details of your services or...
by Stephanie McLaughlin | Apr 1, 2021 | Content Marketing
Website content versus website design is a hot debate among marketing experts on the regular. To prove it, here’s an excerpt of an actual conversation during an actual team meeting not too long ago: “The need for words f***s with my vision for the design,” says our...
by Stephanie McLaughlin | Mar 25, 2021 | Content Marketing
While the marketing budgets dipped during the ongoing pandemic for some companies, 73% of chief marketing officers expect a positive impact on overall business and the economic climate, according to the 2021 Gartner Spend Survey. At Savoir Faire, we believe a...
by Stephanie McLaughlin | May 28, 2020 | Content Marketing
A Google My Business listing (GMB) is a free, powerful marketing tool provided by Google that can be quite simple to tackle. It’s designed for companies with brick and mortar (physical) locations, and not restricted to retail businesses. Think of it as a mini website...
by Stephanie McLaughlin | Mar 20, 2020 | Content Marketing
We’ve seen a handful of social media posts/memes offering lighthearted commentary on the current pandemic affecting the world. While Savoir Faire is typically sassy, a little sarcastic (and perhaps a little twisted, humor-wise), on a corporate level we’re not posting...
