by Corey Stulce | Aug 21, 2019 | Content Marketing
Content creation should be a top priority for any business with an online presence. Before you blast a new blog, strategize a content plan — something we do with every client.Here are six quick reads on content strategy — including one on gaslighting, hence the “fake...
by Janna Hartley Welch | Jun 26, 2019 | Content Marketing
We’ve all been given advice at some time in our lives about relationships, careers, education, fashion and more. Sometimes, that advice is good and pretty tried and true (like “don’t spit in the wind” or “don’t eat yellow snow”). Other times, that advice would be best...
by Janna Hartley Welch | Jun 26, 2019 | Content Marketing
In the age of deep fake videos, hyper-partisan news, and Photoshopped images, it’s difficult to know what’s real and what’s not. And, Artificial Intelligence (AI) makes separating real from fake nearly impossible. It’s not just tricksters and ne’er-do-wells using...
by Corey Stulce | Jun 25, 2019 | Content Marketing
At Savoir Faire, we prefer a refined approach to social media rather than the “Keep hittin’ ’em over the head!” approach. Last month, my stepfather remarked that this was the first time he heard of May 4 being referred to as “Star Wars Day.” Where has he been? My...
by Janna Hartley Welch | Jun 11, 2019 | Content Marketing
Your website exists to inspire an action from your visitors. Shorter attention spans mean you need to do so very quickly. Younger browsers are making a decision to stay or go sometimes faster than pages can even load properly. Attention spans have shrunk from 12...
by Janna Hartley Welch | Jun 10, 2019 | Content Marketing
Facebook has already developed ad targeting tools that allow marketers to create very granular, targeted ad campaigns. However, Facebook traditionally works better for B2C companies wishing to reach individual consumers. LinkedIn, which is more focused on B2B or...
