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The good and bad of jargon

The good and bad of jargon

Jargon can be necessary to convey knowledge. But sometimes, when we don’t know what to say, we fall back on jargon to fill space or to sound knowledgeable. Ann Handley recalls an event at her daughter’s college when the school’s housing director tried to turn a...
Are you following along?

Are you following along?

Last fall, we awarded a year of free marketing to one lucky company in our Make Your Marketing Matter contest and are chronicling our journey. We are roughly at the halfway mark now and have been keeping tabs on the project on our blog. In addition to posts about the...
Like a journalist

Like a journalist

How can journalism inform your content creation decisions and engagement? We recently wrote about using songwriting to guide and improve your content writing. Similarly, we can take a peek at journalism and how journalists create and tell stories people want to read....
Passive distribution isn’t enough

Passive distribution isn’t enough

Just because you built it doesn’t mean they’ll come. And figuring out how to attract visitors to your content after the fact just won’t cut it. Forbes published an article last year discussing content marketing trends in 2019. While it might seem like old news now,...
Finding inspiration

Finding inspiration

Beating your head against the wall hoping to jar free an idea or two for your blog? There’s a better way. Forbes tapped 13 experts from Forbes Communication Council to find out where they draw inspiration from for new, fresh and creative blog topics and ideas....
Halligan reflects

Halligan reflects

Brian Halligan reflects on the evolution of inbound marketing, particularly a decline in initially-easy-to-achieve results many businesses had seen. Inbound marketing is no longer revolutionary. Reaping the benefits has become more difficult in an increasing customer-...