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Privacy versus informed marketing

Privacy versus informed marketing

Despite newer programs, Google Analytics is still a great choice for businesses. Google Analytics (GA) collects a lot of data about website users. As such, it has come under scrutiny like a lot of other sites and apps (ie Facebook) which collect massive amounts of...
Fallen rankings?

Fallen rankings?

Google issued a core algorithm update in March that may affect your website rankings. Google made the announcement only after receiving several questions from site owners about changes they saw in their site’s performance and organic rankings. A lot is unknown about...
The ethics of session recording

The ethics of session recording

Privacy is a top concern among internet users and various government officials around the world. Privacy first appeared as a concern with the implementation of regulations related to email subscriptions and permissions. As time has marched on, and data transfer and...
HTTPS or suffer the consequences

HTTPS or suffer the consequences

Still haven’t implemented HTTPS on your website? It could affect your credibility. Google has been pushing for HTTPS everywhere for some time and has even adjusted their browser, Google Chrome, to display a not-secure warning for sites that have not implemented an SSL...
Too good to be true

Too good to be true

“If it sounds too good to be true, it probably is” is the perfect adage to heed when evaluating your website bounce rates. Online resources report that average bounce rates can run anywhere between 40% and 70%. Some sites, depending on their content, their strategy...