Can You Optimize for RankBrain?

by | Oct 26, 2016 | Strategy & Analysis | 0 comments

The simple answer is: No. But SEO is never that simple. Don’t you know that by now?

According to Rand Fishkin of the notable SEO company, MOZ, RankBrain is “a horse of a different color”, and therefore content cannot be optimized for it in the traditional sense of the word.

Instead of focusing on keywords, links and anchor text, RankBrain is much more interested in the “freshness” of your content. User engagement is also extremely important to Google’s “query interpretation tool”, as Fishkin calls it.

In the video transcription of a recent Whiteboard Friday session, Fishkin discusses how RankBrain works, and what signals prompt it to display certain results for searchers. “If you are not fresh, you are not showing searchers what they want, and therefore Google doesn’t want to display you.” Read the full article here.

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