With a multitude of content marketing trends emerging in recent decades, it’s hard not to get sucked into using and abusing some of the buzzwords that have been created along the way. The problem is, people aren’t doing it right. And even worse – they don’t really know what they’re talking about.
Yes, thought leadership is a thing, but it’s not something you typically get to call yourself publicly. Your audience and other professionals can refer to you as an industry thought leader if they think you deserve it, but you should leave it to them.
If you want to be a thought leader, then you simply need to share unique, relevant, valuable and inspiring information on a regular basis. For more content marketing buzzwords that aren’t so great, read this article by Joe Lazauskas.