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Analytics and reporting in all aspects of marketing (from website use to social media engagement to traditional ROI metrics) is important to making informed, strategic decisions. New research suggests brands will significantly increase spending on analytics in the next three years.

According to Venture Beat, brands will increase spending by 73 percent and “for big market cap B2C companies, it’s closer to a 100 percent increase.”

If you thought “big data” was just jargon or a passing trend, think again. User data, investment data, adoption data – it’s all hot right now. There are hundreds of tools available now for analyzing every aspect of your marketing program.  Additionally, marketers are spending more than a third of their budgets on analytics.

If you can’t measure it, you can’t manage it.” – Peter Drucker

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