For branding not traffic

by | Feb 28, 2018 | Content Marketing | 0 comments

Content is a hefty part of any social media strategy. But data suggests that social media is less about driving traffic through content and more about engagement and communication.

In the early days of social media, when we weren’t drowning in content, users were willing to click just about anything a business or brand pushed out to them.

However, with so much content available today, users have become more selective about clicking links and viewing videos and where they spend their time. Instead, people are using social media to reach out to and communicate with brands rather than to find content. As a result, it has evolved into a customer support platform.

Businesses that can shift from a focus on one-to-many content and on clicks to a focus on one-to-few or even one-to-one conversations will have greater success and may even produce better, share-worthy content.

Read Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue from Alfred Lua for a deeper analysis of this shift.

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