Consistent communication of a company’s brand is vital to brand awareness and brand engagement.
Brand doesn’t just mean a company’s logo. It also applies to its voice, messaging, personal interactions, imagery, and all printed and digital assets. Variation among these things can create confusion for audiences and can lead to inference, interpretation and decreased brand recognition.
To protect against inconsistent communication of a brand, we highly recommend creating a brand style guide or branding guidelines document. This guide will help ensure everyone within a company as well as outside vendors (such as content writers and designers) are using the same colors, fonts, imagery, voice and editorial style to support and promote the brand and protect it from becoming blurred or, worse, completely unrecognizable.