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Social media gives brands and publishers more ways to spread awareness and messaging; yet many social media users don’t even know where content comes from.

Content consumers on mobile devices have learned to read, digest and absorb information at increasingly high rates as they sneak a peek at email, Facebook or Twitter throughout the day.

And though users might recall what they read, they don’t necessarily recall who the publisher was.

According to Digiday, 43% of social media users aren’t aware of where the content originated. That doesn’t bode well for brand awareness.

Read Lucia Moses’ article on Digiday to learn about the impacts and opportunities for publishers on social media.

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