When it comes to blogging to increase your search rank results, keywords matter – a lot. In fact, the correlation between search rank and the resulting search traffic is remarkable.
There’s no way to sugar coat it. If your blog isn’t on page 1 of the search engine results for keywords relevant to the products and services you offer, your chances of generating more website traffic are slim.
According to Search Engine Watch, “the search result in #1 position on Google gets 33% of search traffic.” And, “page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2.”
Luckily, there are a lot of great tools out there to help you with each step of the keyword research process, so you can get your blog to deliver the results you want. This helpful article from Hubspot offers guidance on how to successfully increase your blog’s search rank. And, of course, we can help you identify the most strategic keywords for your business and build content to generate energy around those terms.