How long does it take to write a blog post? How often do people publish? Orbit Media asked these and other questions of more than 1,000 bloggers in their 4th Annual Blogger Survey.
With the rise in content marketing and marketing automation, blogging has become a critical tactic for any marketer or business. We thought you would find some of these interesting and might like to see how your blogging efforts compare.
How long does it take to write a blog post?
In 2017, bloggers spent an average of 3 hours 20 minutes on each blog post, up nearly an hour since 2014. Additionally, more bloggers are spending 6+ hours per post than in the past three years.
How often do bloggers publish?
While consistency remains steady, bloggers are publishing less often. They are focusing on longer-form content and quality posts rather than posting to satisfy frequency goals. However, more success is still reported by those blogging at higher frequency rates.
For more stats and analytics , visit orbitmedia.