People are looking for answers. Google is delivering them.

A blog allows you to provide content that is dynamic and fresh, establish authority with both your audience and Google, and answer the questions people are asking.

How often you blog depends on your goals, your audience and how quickly you want to achieve your goals. It can take time to earn credibility with Google.

In addition to consistency and frequency, Google is looking for content written for and providing valuable information to humans. Writing for people, using headings and subheadings to make your post reader-friendly not only encourages readers to keep reading, it provides SEO value as well.

Read our blog post “Blogging for SEO,” to learn more about writing style as well as valuable tips to help you structure your posts to attract customers and prospects as well as Google.

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