Help your emails land in a Gmail user’s primary tab or inbox.
Google has categories or tabs into which it places incoming mail based on the recipient’s prior interactions, email content and sender reputation.
Overall, Gmail marks 68% of all incoming emails as “promotional” and automatically sends the email to the “promotions” tab based on a complex algorithm. If this happens, there’s a chance the recipient will miss your correspondence unless he or she has made a habit of checking the promotions tab.
So what can you do?
This can be hard to control or affect. If a recipient chooses to move your email from promotions to their primary inbox, your future emails will be delivered to the primary inbox.
Beyond that, you can:
- Ask recipients to add your email address to their contacts
- Personalize your email and include your contact’s name in the message
- Avoid spammy subject lines
Learn more from Constant Contact.